Media pitch template

What could this be? This can be the most difficult part of the media pitch to write. Get to the point and pitch your company or product. In the second and third paragraphs, address the who, what, where, why and how of your business. What do you do and for whom? How do you deliver your product or service, and at what price? How can they access it?

This is a good place to put a testimonial. Choose the best one you have to demonstrate how your product or service benefits your customers. Just like your Instagram bio , your influencer media kit bio is extremely important! You want to convey your personal tone and style in your bio copy, and show off your personality, interests, and passion projects.

Take a look at how online educator, travel blogger, and influencer Christina Galbato manages to easily introduce herself, her brand, and business goals in a couple of sentences! Brands and businesses are much more likely to appreciate an honest portrayal of your social stats. While follower count is important, brands are more interested in your Instagram engagement rate. Engagement rate is the percentage of followers or viewers that engage with your posts. Generally, if you want to calculate your average engagement rate for Instagram, you would divide the number of likes and comments by your follower count, which will give you a percentage.

Your Instagram engagement rate is automatically calculated for you! No math needed, and you can easily see which of your posts are performing the best in your feed and what kind of content resonates with your audience the best. When a brand is looking to partner with an influencer, they will want to understand as much as they can about your niche or target audience. See how lifestyle bloggers A Beautiful Mess show off their website readership and demographics in their media kit:.

Travel bloggers, Charlie and Lauren at Wanderers and Warriors have decided to dedicate separate space for their blog readership and their Instagram follower segment:.

As blog posts tend to have a longer lifespan than an Instagram post thanks to being searchable on Google with good SEO! Starting with your readership, you can find your page views and unique visitor numbers from your Google Analytics, or you can use a handy WordPress plugin like JetPack to record your visitors each day.

Also, think about including your best performing blog posts or content that really resonated well with your audience. This will help brands easily understand what you and your readership is interested in, and where your skills and creativity lies. So if you have previous partnership experience make sure to share it in your influencer media kit! If you can, include the results of your campaign, such as engagement rate, link clicks, or even items sold.

You can also include testimonials from your followers, just like personal stylist and fashion influencer Lauren Messiah does! Looking to learn more about what brands look for in an influencer when they consider a partnership? Aim to identify at least five strong competitors to benchmark against.

These may be direct competitors in the same industry niche. But they might also be firms in similar industries that target the same audience.

Your prospect may be able to identify some of their top competitors for you. Our guide to competitive analysis on social media walks you through this process. A social media management proposal should take into account how the client is currently using social media.

If you can speak to the prospect, you should have some basic knowledge of their current social media use from the discussion you had in step 1. Do some of your investigating to find out which platforms they are strongest on and why. For more details on what questions to ask and where to find the answers, check out our guide to conducting a social media audit.

You now have the raw data to get to work on a social media strategy for your potential client. This will form the bulk of your proposal. Use your prospect as a resource as much as possible. A brand mission statement, style guide, or brand book are important references if your contact can provide them. You should also ask your potential client what brands inspire them. But this strategic expertise is where you really bring value to the table.

Make your strategy thoughtful, targeted, and detailed. Be prepared to explain your proposals to an audience who may not fully understand how social media marketing works. That might mean using detailed examples in an appendix, or doing an in-person presentation.

To use the template, simply click the File tab in the top left corner of your browser, then select Make a copy from the drop-down menu. This is the first section of your social media proposal, but you may find it easier to write this part last. It can be easier to understand the most important points to include here after you pull all of the other details together. This section is essentially an overview of the proposal. Think of it as the tl;dr for busy executives.

Summarize the need s for the proposed project. Include the anticipated results, as well as budget and resource requirements. This page may be the most important of the whole proposal because it needs to convince the potential client to keep reading. Spend a good amount of time to polish your language and make sure all your points are clear. Walk away from this page for a while and come back to read it again with fresh eyes.

Or, better yet, get a colleague to look it over to let you know if anything is unclear or if they spot any proofreading mistakes. You could also use online writing tools to help to tighten up your executive summary. You want it to set up the rest of your proposal effectively and present you as the pro you are. Posted by Hootsuite on Thursday, September 7, Provide a brief overview of your company. Include your mission statement and relevant experience, and the team members who will be involved in the current project.

This section provides an opportunity to show the potential client that you understand the needs and goals of their business. Keep it simple and be as specific as possible so that you leave little room for discrepancy or ambiguity.

State approximately three to five S. T social media goals. Each objective should specify the platform s , the metric s , and an end date.